Curated retail brands
Products to sell.
Products selected for wholesale resale, channel access and market learning.
Current brand
EASIS
Explore EASIS →About Sureka Store
Three businesses, one path.
Sureka Store connects retailers, professional food businesses and manufacturers with products to sell, bases to create with and ingredient systems to manufacture with. This page explains how the platform is put together.
Occasions
Three ways to choose
The Sureka Store platform
Three routes to market.
Sureka Store connects market-ready retail brands with professional food creation and industrial ingredient adoption.
Sureka Professional
Bases to create.
Ready-developed chocolate bases for pastry, bakery, hospitality and professional food creation.
- Sureka Chocolate Base — Milk 34
- Sureka Chocolate Base — Dark
Ingredient solutions
Systems to manufacture.
Application-specific Sureka Sweet systems for formulation and industrial production.
- Sureka Sweet Professional 1:1
- Sureka Sweet No HIS 1:1
- Sureka Sweet Frozen 1:1
- Sureka Sweet Beverage Concentrate
Products to sell. Bases to create. Systems to manufacture.
Curated retail brand · Launch case 01
EASIS — Denmark
🇩🇰 Denmark
EASIS is a Danish brand of sweets, snacks and indulgence products formulated with reduced or replaced sugar. EASIS is SUREKA STORE's first launch case for the Swedish market. Brand, packaging and legal product information remain the brand's own.
- Assortment
- 12 products across three collections
- Buying unit
- Case
- Markets
- Sweden first, Nordics next
Active
EASIS
Soft bar — Caramel & Milk Chocolate
Soft protein base with a caramel-flavoured topping (23%), coated in milk chocolate (22%).
24 units / caseMOQ 5 cases
€28.80
per case
Active
EASIS
Soft bar — Salty Caramel
Soft protein base with a salted caramel topping (23%), coated in milk chocolate (22%).
24 units / caseMOQ 5 cases
€28.80
per case
Active
EASIS
Soft bar — Peanut
Soft base with peanuts and a caramel-flavoured filling (23%), coated in milk chocolate (22%).
24 units / caseMOQ 5 cases
€29.50
per case
Active
EASIS
Biscuit bar — Toffee
Crisp biscuit pieces with a caramel-flavoured topping (23%), coated in milk chocolate (23%).
24 units / caseMOQ 5 cases
€27.60
per case
Snack
EASIS
Chips Paprika
Seasoned potato crisps with a high fibre and protein content.
20 units / caseMOQ 5 cases
€21.00
per case
Snack
EASIS
Chips Sour Cream & Onion
Seasoned potato crisps with sour cream and onion, high in fibre and protein.
20 units / caseMOQ 5 cases
€21.00
per case
Core picks
Start here
Active
EASIS
Soft bar — Caramel & Milk Chocolate
Soft protein base with a caramel-flavoured topping (23%), coated in milk chocolate (22%).
24 units / caseMOQ 5 cases
€28.80
per case
Snack
EASIS
Chips Paprika
Seasoned potato crisps with a high fibre and protein content.
20 units / caseMOQ 5 cases
€21.00
per case
Snack
EASIS
Fruit Gums
Sugar-free fruit-flavoured jelly sweets, shaped and flavoured like fruit.
18 units / caseMOQ 5 cases
€27.90
per case
Indulge
EASIS
Dark chocolate, caramel crunch bar
Dark chocolate bar filled with crisp pieces of caramel brittle.
16 units / caseMOQ 5 cases
€33.60
per case
Sureka Professional
Ready-developed bases for professional creation.
Sureka Professional shortens the route from ingredient system to practical application. Developed for pastry, chocolate, bakery, hospitality and food businesses that want to create their own products without beginning with a complete formulation project.
Sureka Professional
Sureka Chocolate Base — Milk 34
A no-added-sugar milk chocolate base for professional coating, moulding, filling, confectionery and bakery applications.
FormatEasymelt callets
Commercial specifications are shared once confirmed for your application.
Request a sample →In preparation
Sureka Chocolate Base — Dark
A dark chocolate base for selected professional and industrial applications.
Technical specification in preparation
Commercial specifications are shared once confirmed for your application.
Discuss the application →Sureka Sweet
Ingredient systems designed around the application.
Sugar contributes more than sweetness. Sureka Sweet systems are developed around the functions that must be retained in the finished product.
Core systems
Sureka Sweet
Sureka Sweet Professional 1:1
A versatile starting system for professional and industrial formulation trials.
Request a sample →Sureka Sweet
Sureka Sweet No HIS 1:1
A functional 1:1 system formulated without high-intensity sweeteners.
No HIS means without high-intensity sweeteners. It does not mean sweetener-free.
Request a sample →Specialised applications
Sureka Sweet
Sureka Sweet Frozen 1:1
For selected ice cream and sorbet formulation trials.
Discuss a frozen application →Sureka Sweet
Sureka Sweet Beverage Concentrate
A concentrated system for selected flavoured-beverage development.
Discuss a beverage application →Ingredient systems are handled through sample, documentation, application-review and quotation flows — not through case ordering. Suitability is assessed per application; technical performance and commercial terms are confirmed in writing.
Insight layer
What's inside?
Understand what an ingredient does in the product — without scores or judgement.
SweetnessBulkTextureViscosityMouthfeelFreezing behaviourProcessabilityFibresPolyolsHigh-intensity sweeteners
The butterfly marks places where the ingredient layer can be opened. It is being extended step by step from retail products to Sureka Professional and Sureka Sweet.
Why Sureka Store
From market access to ingredient adoption.
Better ingredients already exist. Better products already exist. The missing link is a practical mechanism that connects ingredient decisions with market adoption.
- Curated retail brands
- Channel access
- Orders and customer feedback
- Application opportunities
- Sureka Professional and Ingredient Solutions
- Industrial adoption
Retail brands open the channel. Market evidence reveals the opportunity. Sureka solutions enable the next product.
Retail sales do not automatically convert into industrial ingredient orders. Every conversion requires customer dialogue, application assessment, sampling and technical validation.
Who we serve
Different customers. Connected routes to market.
Retail & distribution
For businesses sourcing brands and products for resale.
Relevant offer
EASIS and future curated retail brands
Pastry, bakery & hospitality
For pastry chefs, chocolatiers, bakeries, hotels, restaurants and professional kitchens creating their own products.
Relevant offer
Sureka Professional chocolate bases
Food manufacturers & brands
For manufacturers, brands and product-development teams seeking functional ingredient systems.
Relevant offer
Sureka Sweet ingredient solutions
Wholesale
Buying for a business?
Retail-brand products are sold by the case, with units per case, case weight, MOQ, lead time and delivery markets on every product. Professional bases and ingredient systems start with a sample and an application review.
- Order by case — for confirmed retail-brand products.
- Request a sample — for professional bases and ingredient systems.
- Request a quote — for industrial volume and application-specific projects.
Ecosystem
Build. Choose. Experience.
- sureka.se — where the ingredient know-how and product development live.
- Sureka Store — where professional buyers choose and order finished products.
- YR Community — where people experience the products in everyday life.