About Sureka Store

Products and solutions for professional buyers.

Sureka Store is Sureka’s B2B commercial interface for professional buyers.

Occasions

Three ways to choose

Sureka Store

Sureka Store is Sureka’s B2B commercial interface for professional buyers.

Sureka Store connects market-ready retail brands with professional food creation and industrial ingredient adoption.

Curated retail brands

Products to sell.

Products selected for wholesale resale and professional channel access.

Current brand

EASIS

Explore EASIS →
Sureka Professional

Bases to create.

Ready-developed chocolate bases for pastry, bakery, hospitality and professional food creation.

  • Sureka Milk Chocolate Base
  • Sureka Dark Chocolate Base
Explore Sureka Professional →
Ingredient solutions

Systems to manufacture.

Application-specific Sureka Sweet systems for formulation and industrial production.

  • Sureka Sweet Professional 1:1
  • Sureka Sweet No HIS 1:1
  • Sureka Sweet Frozen 1:1
  • Sureka Sweet Beverage Concentrate 1:6
Find an ingredient solution →

Products to sell. Bases to create. Systems to manufacture.

Curated retail brand · Launch case 01

EASIS — Denmark

About EASIS →
🇩🇰 Denmark

EASIS is a Danish brand of sweets, snacks and indulgence products formulated with reduced or replaced sugar. EASIS is SUREKA STORE's first launch case for the Swedish market. Brand, packaging and legal product information remain the brand's own.

Assortment
12 products across three collections
Buying unit
Case
Markets
Sweden first, Nordics next
See the EASIS range
Soft bar — Caramel & Milk Chocolate
Active
EASIS
30 g bar

Soft bar — Caramel & Milk Chocolate

Soft protein base with a caramel-flavoured topping (23%), coated in milk chocolate (22%).

View details
Bars & On-the-Go24 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 19.00 / unit incl. 6% VAT
24 × 30 g bar / case
Professional buyer? Sign in
View product →
Soft bar — Salty Caramel
Active
EASIS
30 g bar

Soft bar — Salty Caramel

Soft protein base with a salted caramel topping (23%), coated in milk chocolate (22%).

View details
Bars & On-the-Go24 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 19.50 / unit incl. 6% VAT
24 × 30 g bar / case
Professional buyer? Sign in
View product →
Soft bar — Peanut
Active
EASIS
30 g bar

Soft bar — Peanut

Soft base with peanuts and a toffee-flavoured filling (23%), coated in milk chocolate (22%).

View details
Bars & On-the-Go24 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 19.00 / unit incl. 6% VAT
24 × 30 g bar / case
Professional buyer? Sign in
View product →
Biscuit bar — Toffee
Active
EASIS
30 g bar

Biscuit bar — Toffee

Crisp biscuit pieces with a caramel-flavoured topping (23%), coated in milk chocolate (23%).

View details
Bars & On-the-Go24 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 19.50 / unit incl. 6% VAT
24 × 30 g bar / case
Professional buyer? Sign in
View product →
Chips Paprika
Snack
EASIS
50 g bag

Chips Paprika

Seasoned potato chips with a high fibre and protein content.

View details
Savoury Snacks14 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 23.00 / unit incl. 6% VAT
14 × 50 g bag / case
Professional buyer? Sign in
View product →
Chips Sour Cream & Onion
Snack
EASIS
50 g bag

Chips Sour Cream & Onion

Seasoned potato chips with sour cream and onion flavour, high in fibre and protein.

View details
Savoury Snacks14 units / caseMOQ 5 cases
Recommended Consumer Price
SEK 23.00 / unit incl. 6% VAT
14 × 50 g bag / case
Professional buyer? Sign in
View product →
Core picks

Start here

Shop all 13 products →
Sureka Professional

Ready-developed bases for professional creation.

Sureka Professional →

Sureka Professional shortens the route from ingredient system to practical application. Developed for pastry, chocolate, bakery, hospitality and food businesses that want to create their own products without beginning with a complete formulation project.

Sureka Professional

Sureka Milk Chocolate Base

A smooth, indulgent no-added-sugar milk chocolate base for pralines, coatings, fillings, bakery and dessert applications. It helps professionals create a better-choice chocolate offering without developing a sugar-replacement formulation from scratch.

FormatEasy-melt callets

Commercial specifications are shared once confirmed for your application.

Request a sample
Sureka Professional

Sureka Dark Chocolate Base

A rich, no-added-sugar dark chocolate base for artisan bars, moulded chocolates, coatings, fillings, bakery and frozen desserts. Choose the cocoa profile and format that best fits the application.

FormatEasy-melt callets

Commercial specifications are shared once confirmed for your application.

Request a sample
Sureka Sweet

Ingredient systems designed around the application.

Ingredient solutions →

Sugar contributes more than sweetness. Sureka Sweet systems are developed around the functions that must be retained in the finished product.

Core systems
Sureka Sweet

Sureka Sweet Professional 1:1

A versatile 1:1 sugar-replacement system for professional and industrial product development. Designed as the starting point for bakery, confectionery, chocolate, dairy and dessert applications.

Request a sample →
Sureka Sweet

Sureka Sweet No HIS 1:1

A flexible 1:1 system without high-intensity sweeteners or added flavouring, giving product developers greater control over the final sweetness and flavour profile.

No HIS means without high-intensity sweeteners. It does not mean sweetener-free.

Request a sample →
Specialised applications
Sureka Sweet

Sureka Sweet Frozen 1:1

A specialised 1:1 sugar-replacement system developed for ice cream and sorbet, where sweetness, texture and frozen-product performance must work together.

Discuss a frozen application →
Sureka Sweet

Sureka Sweet Beverage Concentrate 1:6

A concentrated sugar-replacement system for flavoured beverages. One part is designed to replace three parts of sugar, subject to final formulation adjustment and validation.

Discuss a beverage application →

Ingredient systems are handled through sample, documentation, application-review and quotation flows — not through case ordering. Suitability is assessed per application; technical performance and commercial terms are confirmed in writing.

Insight layer

What's inside?

Sureka ingredient insight →

Understand what an ingredient does in the product — without scores or judgement.

SweetnessBulkTextureViscosityMouthfeelFreezing behaviourProcessabilityFibresPolyolsHigh-intensity sweeteners

The butterfly marks places where the ingredient layer can be opened. It is being extended step by step from retail products to Sureka Professional and Sureka Sweet.

Why Sureka Store

From market access to ingredient adoption.

Better ingredients already exist. Better products already exist. The missing link is a practical mechanism that connects ingredient decisions with market adoption.

  1. Curated retail brands
  2. Channel access
  3. Orders and customer feedback
  4. Application opportunities
  5. Sureka Professional and Ingredient Solutions
  6. Industrial adoption

Selected brands open a professional route to market. Sureka solutions support product development and production.

Retail sales do not automatically convert into industrial ingredient orders. Every conversion requires customer dialogue, application assessment, sampling and technical validation.

Who we serve

Different customers. Connected routes to market.

Who we serve →

Retail & distribution

For businesses sourcing brands and products for resale.

Relevant offer

EASIS and future curated retail brands

Pastry, bakery & hospitality

For pastry chefs, chocolatiers, bakeries, hotels, restaurants and professional kitchens creating their own products.

Relevant offer

Sureka Professional chocolate bases

Food manufacturers & brands

For manufacturers, brands and product-development teams seeking functional ingredient systems.

Relevant offer

Sureka Sweet ingredient solutions

Wholesale

Buying for a business?

Retail-brand products are sold by the case, with units per case, case weight, MOQ, lead time and delivery markets on every product. Professional bases and ingredient systems start with a sample and an application review.

  • Order by case — for confirmed retail-brand products.
  • Request a sample — for professional bases and ingredient systems.
  • Request a quote — for industrial volume and application-specific projects.
YOUR RADIANT

YR Moment · Daily Ritual · Return.

  • sureka.eu — where the ingredient know-how and product development live.
  • Sureka Store — Sureka’s B2B commercial interface for professional buyers.
  • Your Radiant connects ingredients, makers and products to moments worth returning to.